Tuesday, September 25, 2012

KIA Stretcher Environmental Themes while Goodyear Invites L. Lohan to Learn Driving

KIA Stretcher Environmental Themes  | KIA manufacturing concern to the environment is not only implied in its products that are environmentally friendly, but also applied to the “booth“ concept at IIMS 2012. In one of Asia's largest automotive show that took place in JIExpo Kemayoran, KIA comes with the theme of "I Like Kia, i Like Eco2 (Ecological and Economical).

By adopting the "booth" concept that has been adopted globally by KIA Motors Corporation, at the IIMS 2012 KIA occupies an area of 700 m2. In addition to displaying its superior products, in the KIA booth also held a variety of games and entertainment. Visitors can also get KIA souvenir gifts by following the various activities available in the game corner, photo corner, and following the KIA vehicles test drive, and other surprises that will be announced on social media (facebook, twitter, and pinterest). 
In this event, PT KIA Mobil Indonesia also provide interesting gift in the form of raffle for a watch international Futsal Competion in Bangkok in November 2012 to three peoples who buy KIA which was lucky for Motorshow takes place, and for those who have not been lucky will get interesting souvenirs from KIA.

Goodyear inviting L. Lohan for learn driving

Having gone through several incidents, including the hit a pedestrian, an actress who had several times in and out of rehabilitation center, Lindsay Lohan, was offered free learn driving from tire manufacturers, Goodyear.
Not only Lindsey, another actress who is also given the opportunity to learn driving from Goodyear is Amanda Bynes. Driver's license belongs to artist, singer and fashion designer who had starred in the film What a Girl Wants and She's the Man it was revoked by the Department of Motor Vehicles in California due to perform a hit and run.

To learn to drive, Goodyear also offered to fly the two teens to Goodyear headquarters in Akron. The goal is to learn to drive directly from a professional instructor. Regardless of this intention is taken by her or not, however the steps that taken by Goodyear could be one of the marketing strategy that quite telling.

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